Blinds, shutters & window furnishings
Royal Blinds
A made-to-measure blinds business with a wide product range that needed to be browsable rather than overwhelming.
- Services provided
- Website design
- Product architecture
- SEO foundations
- Conversion improvements
Overview
A made-to-measure blinds business with a wide product range that needed to be browsable rather than overwhelming.
The challenge
Customers arrive knowing the room, not the product name. Everything was listed as a catalogue, so people had to already know what a vertical, roller or perfect-fit blind was.
The vision
Let people shop by room and by problem, then guide them into the right product and a free measuring appointment.
What we built
- Product pages grouped by type, with room-led entry points into each.
- A free measure-and-quote booking flow built for phones.
- A structure that can take new product ranges without a redesign.
Search strategy
- Distinct pages for each blind and shutter type rather than one product list.
- Local coverage written around genuine fitting areas.
- Descriptive alt text and metadata across the whole product range.
Key features
- Shop-by-room navigation
- Free measure booking
- Product comparison sections
- Fitting area coverage
Design
Understated and tactile — soft neutrals, generous imagery and restrained type so the fabrics stay the focus.
Mobile experience
Designed for browsing on the sofa: large imagery, short product summaries and booking one tap away.
Outcome
A range that finally reads as a considered collection rather than a price list.
We don't publish performance figures we can't verify. Where measurable results are confirmed with the client, we'll add them here.
If this sounds like your business
- Web design for home-improvement companies — considered purchases: options, examples, lead times and quotes.
- Local SEO — being found by people nearby who are ready to buy.
- Case studies for local SEO — how project write-ups support search as well as sales.
- SEO for home-improvement companies — search visibility for a considered, higher-value purchase.
- Conversion-focused web design — turning interest into a quote request without pressure tactics.