For electrical contractors
Web design for electricians that need to look as professional online as they do on site.
A rewire, an EICR and a small maintenance job are three different enquiries with three different levels of urgency and trust required. The site needs to sort them properly, not funnel everyone through one generic contact form.
Domestic and commercial, properly separated
A business chasing both needs a site that doesn't blur them.
Two audiences, two journeys
A homeowner with a tripping circuit and a facilities manager sourcing an annual testing contract are not the same visitor. One wants a fast, human response; the other wants to see you've handled contracts like theirs before, often with a named contact and a follow-up process.
Separate proof for separate buyers
Reviews from homeowners are reassuring for domestic work but do little to convince a letting agent managing forty properties. Commercial pages need their own evidence — the types of premises you've tested, how you handle multiple sites, and how quickly you can turn round paperwork.
One navigation, not one funnel
Both audiences can share a homepage, but the moment someone clicks through, the site should stop trying to serve both at once. A commercial testing page shouldn't be selling socket replacements halfway down it.
What people actually search for
Electrical search terms carry very different intent.
A term like "EICR" and a term like "electrician near me" need different pages to land on, because the person typing them wants different things.
"EICR"
Landlords and letting agents searching for a certificate, usually to a deadline. They want a price and a date, fast.
"fuse board replacement"
A homeowner who's had a warning from a survey or an existing electrician. They want reassurance as much as a quote.
"electrician near me"
Broad, local, often urgent. Your area pages and Google Business Profile do most of the work here, not the homepage.
"commercial electrical testing"
Facilities managers and business owners with a compliance obligation, not a preference — they need proof you handle contracts, not just houses.
"EV charger installation"
Only worth targeting if it's genuinely part of your work — a page that overstates it will lose the enquiry the moment you quote.
Qualifications and trust
We only ever display what you can evidence.
Show only what you can evidence
Part P, NICEIC, NAPIT, or any other registration you hold should be named, current and, where possible, linked to the register itself. We won't imply a qualification you don't have, and we'll ask to see certificates before anything goes on the page.
Insurance as a stated fact, not a badge
"Fully insured" means nothing on its own. A line naming the cover level, if you're happy to share it, does more to reassure a facilities manager than a generic shield icon ever will.
Reviews next to the work they relate to
A review about a rewire belongs near rewire information. A review from a landlord belongs on the commercial or lettings-facing page. Scattering the same five reviews across every page dilutes what they're proving.
Common commercial mistakes
Where electrician websites lose commercial work.
One vague services page
"Domestic and commercial electrical services" as a single paragraph tells a facilities manager nothing about whether you can run a testing schedule across their sites.
No pricing signal for testing work
Nobody expects an exact figure for a rewire, but EICR and PAT testing enquiries move fastest when there's some indication of how pricing works — per property, per circuit, per visit.
No route back for repeat contracts
A letting agent who used you once should find it easy to raise the next job — a named contact, a simple form, or a note that you handle ongoing compliance, not just one-off calls.
The thinking, not the trade
We haven't built an electrician's site yet — the structural thinking still applies.
Our Four Oaks Decorating project is a painting and decorating business, not an electrical one, but the same discipline sits underneath it: clear services, real work on show, and a quote route that doesn't waste anyone's time. That's what we'd bring to a domestic and commercial electrical site.
See our approach to trades
Getting found locally
Structure earns the search visibility, not luck.
Genuine service pages, honest area coverage and a properly configured Google Business Profile are what actually move an electrician up local results — not keyword-stuffed text nobody reads.
Our local SEO page sets out how that works alongside whichever plan on the pricing page fits your business.
Before you ask
Electrician website questions
More on trades in general is on the web design for trades page, or browse the wider industries we work with. Ranking rather than building? Read SEO for electricians.
Next step
Got a vision?
Let's build the venture.
Tell us what your business does and what you need the website to achieve. We'll come back to you personally with honest thoughts — and a clear proposal if it's a good fit.