Industries
Web design built around how your business actually works.
A decorator does not need the same website as a tutor. A coach does not need the same website as a roofing company. Same care, same standards — a completely different structure underneath.
Why industry matters
The template is where most websites go wrong.
A home-improvement company usually needs galleries, options explained, lead times and a longer decision journey, because someone choosing shutters or a kitchen will look three or four times before they enquire. A local service business often lives or dies on local search visibility and one very easy enquiry route.
A tutoring business has to answer a parent's questions — subject, year group, format, price — before anyone picks up the phone. A children's party business has to look exciting to a six-year-old and organised to the person paying. A coach is selling themselves as much as the sessions.
So we don't start with a layout. We start with how work reaches you and what stops people going ahead, then build the structure that suits it.
What we design around
Seven things that change from one industry to the next.
Customer intent
An emergency leak and a planned bathroom are two different visitors. We work out which intents matter to you, then give each one its own route through the site.
Trust
What reassures a parent choosing a tutor is not what reassures a homeowner choosing a roofer. Proof gets placed where the specific hesitation happens.
The buying journey
Some enquiries take twenty seconds, others take three months of research. Longer journeys need more explanation, examples and reasons to come back.
Services
A page for each thing you genuinely want work from, in the words your customers use — rather than one crowded list that asks the visitor to do the sorting.
Locations
Real coverage, stated honestly, with sensible depth for the places that actually matter to you. Never a page per village.
Enquiries
Call, WhatsApp, form or booking — and the fields that let you quote properly. A form that asks the right four questions saves two phone calls.
Search behaviour
How people phrase the problem, whether they search on a phone at 11pm, and how much competition sits above you locally.
Pick your industry
Ten industries, ten different arguments.
Each page sets out how that industry wins work, what its customers need to see, and what we'd build first.
Trades & property
Painters & decorators
Finished work is the sales pitch. Separate domestic, exterior and commercial journeys, then let the project photography do the persuading.
Builders
An extension is a five-figure decision. Detailed project stories, a visible process and a professional enquiry route matter more than a gallery.
Plumbers & heating engineers
Two customers on one site: the leak that needs you now, and the bathroom being planned for spring. They should never share the same page.
Electricians
Domestic callouts and commercial testing contracts buy differently. Navigation, proof and credentials have to serve both without blurring.
Roofers
Legitimacy is the objection. Named people, real addresses, completed roofs and honest guarantees do more than any headline.
Landscapers & garden design
Before-and-after imagery, organised into transformations rather than one endless gallery, is what moves you from tidy-ups to full projects.
People, teaching & activities
Coaches
People buy you. Programmes, session detail, prices and an obvious way to sign up beat a biography and an inbox.
Education & tutoring
Parents want subject, year group, format and price before they enquire. Answer all four and the phone call starts halfway through.
Children's activities & parties
The child wants the fun; the parent wants the practicalities. Ages, availability, safety information and booking, all readable on a phone.
Considered purchases
Home improvement
Considered purchases need options explained, examples shown, lead times stated and a quote route that respects how long people take to decide.
Don't see your industry?
The list isn't the limit.
We work with small and growing businesses of most kinds — consultants, professional services, specialist property companies, retailers with a service arm, new businesses finding their feet. These ten pages exist because they're the sectors we get asked about most, not because they're the only ones we understand.
If your industry isn't listed, the first conversation is the same: how does work reach you, who decides, what slows them down, and what would you like more of. From that we can recommend a structure — and tell you honestly if a website isn't the thing holding you back.
Start with small business web design for the general approach, or read about us if you'd rather know who you'd be working with first.
Related
Where to go next.
- Web design for trades
The parent page for every trade below — service areas, job photography and quote enquiries.
- Small business web design
The general approach, built around how a small business actually makes money.
- Local SEO
Getting found where you actually work, without hundreds of thin town pages.
- Website redesign
Already have a site that's earning? We rebuild without losing the search history.
- Pricing
Launch, Growth, Scale and Custom — published, with what's included in each.
Next step
Tell us how your business works.
We'll tell you what the website needs to do.
A short conversation about how work reaches you, who decides and what you'd like more of. We'll come back with an honest view and a clear recommendation.