Damp & water damage specialists
My HomeDry
A specialist property-services business where trust and technical credibility have to land immediately.
- Services provided
- Website design
- Service architecture
- Technical SEO
- Local SEO


Overview
A specialist property-services business where trust and technical credibility have to land immediately.
The challenge
Damp is an anxious purchase. Homeowners are worried, often mid-emergency, and comparing several companies at once. The site had to look like the safest pair of hands on the list.
The vision
Authority without intimidation. Explain complicated property problems in plain English, show the process, and make it very easy to get a survey booked.
What we built
- A service structure separating damp proofing, condensation, water damage and surveys.
- Problem-first pages so a homeowner can self-identify before choosing a service.
- A survey enquiry route that works on a phone in under a minute.
Search strategy
- Distinct pages for distinct problems rather than one blended damp page.
- Location relevance built around genuine coverage areas.
- Clear metadata and headings so search engines understand each service.
Key features
- Problem-to-service navigation
- Survey booking enquiry
- Process explainer sections
- Coverage area structure
Design
Solid, clean and reassuring. Strong contrast, restrained colour, and photography that shows real work rather than stock imagery.
Mobile experience
Emergency-friendly: contact routes pinned within thumb reach, short paragraphs, no heavy imagery slowing the first load.
Outcome
A site that reads as the specialist in the room and routes each enquiry to the right service from the first click.
We don't publish performance figures we can't verify. Where measurable results are confirmed with the client, we'll add them here.
If this sounds like your business
- Web design for trades — service architecture and enquiry routes for property-services businesses.
- Local SEO — how local visibility is built for specialist services.
- SEO for trades — how search work is approached for trade and property services.
- Service-area SEO — ranking across a coverage area when customers never visit your base.
- Lead-generation websites — building the site around enquiries rather than page views.
