For electricians & electrical contractors
SEO for electricians competing for domestic work, commercial work and everything between.
A rewire, an EICR, an EV charger and a commercial fit-out are searched for by different people with different priorities. A website that treats them as one audience loses ground with all of them.
Search intent by service
\u201cElectrician\u201d hides four different jobs.
Domestic electrical work
Sockets, lighting, small repairs, EV charger installs where genuinely offered. Usually a homeowner, comparing a couple of quotes, wanting to feel it's a competent, tidy job.
Rewires
A bigger, more disruptive job, often triggered by a survey or a house purchase. Buyers want to understand the process and the mess before the price.
Inspection and testing (EICR)
Frequently a legal or landlord obligation with a deadline attached. This searcher wants clarity on what's involved and how quickly it can be booked, more than reassurance.
Commercial electrical work
A completely different buyer — a facilities manager, landlord or business owner — who wants programme reliability, compliance and references, not a five-star badge.
Two buyers, two journeys
Domestic and commercial shouldn't share a page.
Who's buying
A homeowner making a personal decision, versus someone spending someone else's budget and reporting back to a boss or board.
What convinces them
Tidy work, friendly manner and clear pricing for domestic; compliance, reliability and account-level trust for commercial.
What the page should show
Photos of finished domestic jobs and plain-English service descriptions on one side; capability statements, sectors served and genuine accreditations on the other.
How they enquire
A short form or a call for domestic work; often a more formal enquiry, sometimes a tender, for commercial contracts.
Credentials and trust
Say exactly what you hold — nothing more.
- List qualifications and registrations exactly as held — the scheme name, the category of work it covers, nothing rounded up or implied to be broader than it is.
- If a client can check a credential on a public register, assume they will. A mismatch between what's on your website and what's on the register does more damage than having no mention at all.
- Overstating competency or scope on electrical work isn't just a marketing risk — it can be a genuine safety and liability problem if a client relies on a claim that isn't accurate.
- Where you don't hold a particular accreditation yet, say what you do hold and let the work speak for the rest. A short, honest credentials section is worth more than a long, inflated one.
Local SEO / service-area relevance
Cover what you serve, properly.
Domestic searches tend to be tightly local — a specific town or postcode. Commercial enquiries often come from further afield, following a recommendation or a tender notice rather than a "near me" search. Both benefit from an accurate, honestly stated service area rather than a long list of towns added purely for reach.
For the detail on structuring this, see service-area SEO and local SEO. Where you're eligible for one, an accurate Google Business Profile supports the domestic side of this considerably.
Ongoing work
Growth SEO or Scale SEO, matched to your mix of work.
Growth SEO is £395/month; Scale SEO is £695/month, for electricians managing more services, more genuine areas, or a real domestic-and-commercial split. Full pricing is on the pricing page.
Before you ask
Questions electricians ask us
For electricians
Two audiences, one plan.
Let's get the pages right for both.
Tell us your real split between domestic and commercial work, and we'll come back with honest thoughts on the pages and profile that would serve each properly.