A clear diagnosis
Website audits for business owners who know something isn't working but don't know what.
A website audit looks at the whole picture — positioning, design, trust, conversion, technical basics and SEO foundations — and tells you plainly which problems are actually costing you enquiries, and which are just cosmetic.
What gets reviewed
A genuinely whole-site review.
- Positioning and proposition — is it clear what the business does and for whom?
- Design and first impressions across key pages
- Mobile experience and navigation
- Service structure — are the right services represented as their own pages?
- Trust signals — proof, reviews, credibility
- Calls to action and their clarity
- Forms and how much friction they create
- Conversion — where the journey to enquiry breaks down
- Technical basics — broken links, redirects, indexing issues
- SEO foundations — titles, structure, obvious visibility gaps
- Analytics — whether meaningful data is even being collected
- Accessibility basics
- Content — accuracy, relevance, and whether it's doing a job
- Obvious commercial gaps — missing pricing, no clear contact route, absent service pages
An honest starting point
You may not need a new website.
An audit's job is to find the truth, not to build a case for a rebuild. Its conclusion might be to keep the current site largely as it is, improve a handful of specific pages, fix SEO foundations, change the enquiry journey, redesign selected sections, or — where the evidence genuinely supports it — rebuild the site altogether.
Which of those applies depends entirely on what's actually found, not on which option happens to be the bigger job.
Where attention goes first
What we prioritise.
Actively hurting the business
Broken forms, missing contact details, pages that mislead or confuse — fixed first, regardless of anything else.
High-value opportunities
Changes with a clear, credible case for meaningfully improving enquiries or visibility.
Useful improvements
Worthwhile changes that tidy up weaker areas without being urgent.
Cosmetic nice-to-haves
Genuinely optional polish — fine to leave for later, or never, depending on budget.
Related services
Where the findings can lead.
If the audit points mainly to search visibility, our SEO audit covers that ground in more technical depth. If it points to lost enquiries on an otherwise working site, see website conversion optimisation. Where the evidence genuinely supports starting again, our website redesign page explains how we approach that.
Before you ask
Website audit questions, answered plainly.
Ready to find out where you stand? Start with contact.
Next step
Not sure what's actually wrong?
Let's find out together.
Send us the link and a few sentences about what's bothering you. We'll come back with an honest, prioritised view of what needs attention.