Web design5 min read
What should be on a small business homepage?
A homepage has one job: help a visitor work out, quickly, whether you're the right business for them — and make the next step easy if you are.
Above the fold
What you do, who it's for, where you work, and one clear action. If a stranger can't summarise your business after five seconds on the page, rewrite it.
Then: services, briefly
A short, scannable summary of what you offer, each linking to a proper page. The homepage introduces; the service pages sell.
Then: proof
Real work, real photos, real words from real customers. Only ever genuine. Fabricated proof is both obvious and legally risky.
Then: how it works, and how to start
Remove the uncertainty about what happens if someone contacts you. A three-step process and a simple form close a surprising number of gaps.
Keep reading
- What is local SEO, in plain English?How local search actually works, and the handful of things that genuinely move the needle for a local business.
- The Google Business Profile checklist for local businessesThe free listing that often out-performs the website itself — and the details most businesses leave half-finished.
- Website speed: why it matters and what actually slows a site downSpeed is a ranking factor and an enquiry factor. The usual culprits are simpler than most people expect.